Driftwood Coffee

Driftwood Coffee is a conceptual northern Michigan café inspired by the rugged beauty of the Great Lakes shoreline — where weathered wood, soft sand, and quiet mornings create a sense of ease.

For this project, I developed the full visual identity including logo design, color palette, packaging, and merchandising concepts to reflect the brand’s warm, beachy character. The goal was to create a look that feels handcrafted yet clean, inviting locals and travelers alike to slow down, sip, and stay awhile.